Position your wellness brand ahead of the category, not behind it.
I'm a consumer and celebrity publicist and health coach - at my last corporate gig, I lead UK PR for Bose. 13 years inside the consumer brand world, plus a decade as an early biohacking experimenter in London, converged into this: category clarity, positioning, and story for founders building in wellness, before they launch or scale.
No fluff. Just what's actually working.
What I do
Advise founders building in wellness. Product, clinic, or wellness offering inside real estate - I give founders category clarity: what's genuinely emerging versus what's noise, and where they can credibly stake a claim.
Trend intelligence, tested first-hand. As an early biohacker in London, I'm not reading about what's next - I'm experimenting with it. That's the edge I bring into every advisory conversation.
Positioning and story. As a celebrity publicist, I take what a founder is building and shape it into a story that media, partners, and customers actually respond to.
Content and community, IRL. Events, activations, and community formats that turn an audience into participants in the brand journey, not just followers.
Celebrity co-founders/investors. Identifying the right fit, opening the door, structuring the relationship - the same way I've built those relationships for 13 years.
Tech advisory. What to adopt and what to skip. I advise on which tools and platforms are actually worth building into a wellness offering, versus what's noise.
Judgment from the inside. 13 years as a publicist and a decade as a health coach and biohacker means I've seen what actually moves people versus what's just marketing - that's the filter every recommendation goes through.
How advisory works
A straightforward process, built around what you're building.
- 01
Landscape review. Where wellness is actually heading, filtered for what's relevant to your category.
- 02
Positioning audit. How you currently show up, and where the gaps are against what's trending.
- 03
Story and recommendations. Concrete, prioritised moves to position you differently, and a narrative that lands with media and customers.
Who I've worked with
Trusted by names who've set the standard in beauty, wellness, and consumer.
- Amit Thakur - Bollywood Celebrity Hairstylist01
- Jacqueline Fernandez - Bollywood Actress02
- Estee Lauder Group of Companies, UK03
- Bose - Head of UK PR04
Get in touch
Building something in wellness - a product, a clinic, or wellness within real estate? Let's have a conversation.